Nursery World - Charity calls for ban on junk food ads before 9pm

The British Heart Foundation is calling for the Government to bring in a ban on advertising unhealthy food during family shows on television.

A ban on adverts for junk food during television programmes aimed at children under 16 came into force in 2008.

However, children’s TV viewing peaks between eight and nine pm. Currently, advertisers are able to use legal loopholes to promote their products to children both on TV and online during popular early evening entertainment shows.

A survey of more than 2,000 parents of children aged four to 16 by the British Heart Foundation, released today, reveals that seven in ten parents have been pestered by their children to buy junk food they have seen advertised on TV.

Around 30 per cent of children in the UK are overweight or obese.

Register now to continue reading

Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:

What's included