It comes after an analysis of more than 750 advertisements, commissioned by campaign group Action on Junk Food Marketing, found that between 8 and 9pm, when children’s TV viewing peaks, 11 adverts promoting junk food were shown on television.
The analysis, by the University of Liverpool, reveals that these ads commonly used themes of ‘fun’ to attract children and/or children or child-aged characters to promote their food.
Action on Junk Food Marketing, headed by the Children’s Food Campaign and the British Heart Foundation (BHF), argue that because laws created to protect children from targeted adverts do not cover this time period (8-9pm), a glaring loophole in junk food marketing exists, which they say urgently needs to be closed.
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