How can settings reassure parents at a time of anxiety around Covid-19, and attract new ones while adhering to safety measures, asks Laura Hoyland

Reading through social media posts and talking to clients and other providers, it seems that the number of children in settings in September is unpredictable. While some settings have waiting lists, others are struggling to replace those children leaving to start school.

With the lack of Government support during the pandemic causing financial uncertainty for thousands of early years settings, it is vital that providers focus on converting enquiries into confirmed places.

There are many ways to overcome current restrictions; in terms of receiving visitors, hygiene practices and parents’ anxiety about leaving their child in nursery with Covid-19 still a worry. It is about having clear procedures and a variety of options to attract parents.

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