The shoe shop joins the Lego Group, Oxford University Press, KPMG and almost 100 others that have pledged to help young children’s early learning at home as part of the Department for Education’s early years coalition of businesses, charities, tech companies and media organisations.
The coalition was set up as part of the Government’s Social Mobility Action Plan with the aim of halving the number of five-year-olds who start school without good early language and communication skills by 2028.
Pledges from businesses already signed up include:
Children and families minister Nadhim Zahawi said, ‘We want to create a generation of confident learners who can read and communicate effectively – these are vital skills that children need to grasp from the earliest opportunity in order to succeed.
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