Stephen Kramer, managing director Europe, told Nursery World that the scheme, which began with one employer last year, had gone live four weeks ago and was already proving a 'spectacular success'.
The Back-up Care Advantage (BUCA) programme enables parents working for companies who already have childcare links with the nursery chain to access the 'supplementary care'.
Mr Kramer said that they can do this in three ways: through Bright Horizon's own out-of-school facilities; through in-home care, 'typically provided by a nanny'; or at one of the partner nurseries which the company has linked up with and vetted for quality, if its own nurseries either are full or are not in a required location.
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