Nursery World - Interview - Dr Colin MacAdam

Managing director of Playforce, a supplier of outdoor play and learning equipment for nurseries and primary schools.

What prompted you to launch the Combating Childhood Obesity campaign?

For over 15 years, Playforce has designed outdoor solutions in support of the physical, social and education development of children. During this period, the impact of sedentary lifestyles and poor diet has meant progress on tackling the blight of obesity has been limited, despite the existence of extensive research into the benefits of an active, healthy outdoor way of life. From a very early age, physical movement contributes to the development of the brain as well as the health and wellbeing of the child, so investing time and resources to this critical area must be a priority. We need action now and raising awareness and delivering solutions is what we are all about.

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