If the private, voluntary and independent (PVI) sector gets behind the funded offer, it has the power to make it a success. However, it will only do this if it is recognised as a genuine business opportunity.
The main plank of the business rationale is that the programme addresses low take-up of formal childcare within the eligible groups, thereby bringing more children into the market and potentially increasing the number of children who follow through to the free offer at three and four. Investment in staff training, premises and resources for the offer could also mean that a setting's provision and quality is boosted overall.
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