Nursery World - Positive Relationships: Working with Parents

A literacy campaign in Birmingham is reaching out to isolated families and improving the skills of parents so they can also help their children’s development, finds Meredith Jones Russell

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One person in six in the UK has poor literacy skills, while poverty doubles the likelihood of literacy failure by the age of five. In Balsall Heath, which is located in one of the seven most deprived wards in Birmingham, 33 per cent of adults have poor literacy and 30 per cent have no qualifications.

As part of its commitment to raising literacy and encouraging families to enjoy reading, St Paul’s Community Development Trust, which runs Balsall Heath Children’s Centre, commissioned training partner Smartlyte to develop its early years parental engagement work, which led to the campaign #GetBalsallHeathReading, a Nursery World Awards finalist.

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