Nursery World - Nursery Management: Town and Country

Would a city-centre nursery ever dream of swapping places with a setting in a remote rural outpost or vice versa? Joe Lepper speaks to nurseries in both locations to get an idea of how they compare.

Setting up a nursery in an isolated rural area or in the heart of a busy city where space is in short supply can be a daunting task. But rather than seeing such problems as a hindrance, the most successful urban and rural nurseries ensure they use their environments to their best advantage.

Lucy Cartwright, owner of Farm Friends Day Nursery, concedes its location, 'five miles from Shrewsbury and not on any bus routes, is not really convenient for anybody'.

This isolation, however, has become the nursery's 'unique selling point', according to Ms Cartwright, with eight out of ten of its children coming from urban families in Shrewsbury willing to travel for 'its unique farm experience'.

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