Nursery World - Nursery Chains: Business

The franchise model is increasingly popular among nurseries wishing to expand. Annette Rawstrone speaks to three owners who have taken the plunge about the pros and cons of sharing their brand

Franchises are all over the high street – from McDonald’s to Costa Coffee and InterContinental hotels – but the British Franchise Association reports that it is also seeing a big growth in nursery franchising. Nursery chains are looking to franchising as a way to strengthen the brand and reach of their companies and secure future profitability.

Put simply, franchising is a way of replicating a successful business. It is the granting of a licence by one person (the franchisor) to another (the franchisee) which allows them to trade as their own business in a defined area but under the franchise brand. It is sometimes referred to as a ‘business in a box’, with the franchisor providing a tried and tested operating model and giving ongoing training and support.

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