Nursery World - Market View: Benchmarking figures

Leah Turner, co-founder of Owen Froebel, which offers day nursery brokerage, valuations and sales, on taking benchmarking as a guide, not a rule.

Lots of people talk about benchmarking figures, and there is often some confusion about what these figures actually are and where they come from.

In many sectors there are groups which will collate data across all businesses with the view of finding an ‘average cost’ of sales and other areas.

In early years there is no one group that collates and publishes that data, which can make finding true benchmarking figures quite difficult and it is tough to see how your own figures compare.

The two most common figures discussed are those for purchases and food, and for staff. Most buyers have their own models as to what they target to spend on food, purchases, and consumables. Some work on a percentage of gross fees and some will look at a cost per child per day.

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