Play with small, fantasy figurines is an ideal way to address language impoverishment and help to meet the aims of the 'Every Child a Talker' project, says Michael Jones.

The Every Child a Talker project (ECaT) was introduced as a response to concern about children with 'language impoverishment', who have insufficient language skills to achieve well in school and beyond. Luton borough's approach to ECaT has been to emphasise the need for all young children to have well-developed language skills, as well as focusing on the needs of children at risk of language delay. There is also a shared belief that children who start school with well-developed vocabularies, or what I call 'word power', are very likely to achieve well. After all, children with an advanced vocabulary are likely to have had rich experiences that have provided them with knowledge and understanding of the world and a means to express their ideas. These often include taking part in appealing activities that generate high involvement with adults and other children.

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