Nursery World - Creating new business strategies in the aftermath of Covid

As the country learns to live with Covid, CACI’s data and consumer research reveals what the new normal looks like for the nursery market.

The map showing movement in London on 27 March 2022 shows swathes of red across much of the capital, highlighting that activity and visits to many of these areas has returned to almost pre-Covid levels

Let’s start with the positives. Remember just how much more freedom we have than we did this time last year. The contrast between the two maps based on anonymised Mobile App data are stark. The 2021 map (below) shows movement activity levels in the last week of March 2021 relative to pre-Covid (Early March 2020) for Central London.

Dark blue shading shows areas that movement levels were way down on pre-pandemic across much of London – not surprising given that restrictions were really only lifted in early April 2021 for all but essential activities (albeit including trips to nurseries). The map below is the same week this year, and shows swathes of red across much of London, highlighting that activity and visits to many of these areas has returned to almost pre-Covid levels as we learn to live with life after Covid.

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